April fools! Okay so, you thought you were coming here to read all about a new ShoeDazzle for dudes—ShoeCoolness?— but instead of loafers, flip flops, and sneakers that look dirty when they’re new, BAM it’s the Wynn deVille and the Juxtapose. What? Confused? I know, right?

Well I just thought that some of you ladies might like a place to direct the guys in your life when they express any skepticism about the hottest club you know, ShoeDazzle. Here are a few guy-centric benefits of a ShoeDazzle membership that you may want to reference when convincing your boys. Feel free to use these:

1- Remember that time he wanted to empty his savings for that red convertible? Maybe if you had your candy apple shoes, he’d have his candy apple car. They’re a lot less expensive but just as shiny; Win for him, Wynn for you.

2- In March he was mad for basketball; explain to him that he could make you feel that excitement every month. Mention that our CEO is definitely contemplating SportDazzle—even if it’s a lie, you get your shoes.

3- James Bond. Yes: He’ll get to be the gadget-tastic, internet-savvy spy and you’ll look and feel like Halle Berry or Denise Richards or Eva Green (google and ogle) in your Juxtapose.

4- He gets a rush when he hears the sound of a can being opened—I won’t can cans but you know it’s something mildly alcoholic or at least inordinately caloric. Anyway: That’s the same thrill you get when you open a ShoeDazzle box, right?

5- Man’s best friend is a dog; girls’ best friends are diamonds. There isn’t a DiamondDazzle (maybe next year, but not for 39.95 a month), and DogDazzle isn’t even a consideration. So…

Whether you’re trying to use his credit card or just have him accept the pile of pink boxes invading your bedroom, there are plenty of reasons why he should love ShoeDazzle as much as you do. Don’t forget to tell him we have gift cards that make you happy and free shoes if your friends get involved!

Sincerely,

Richy T.
a.k.a. The New Ali—She’s so cool, she went back to school.

For those of you who didn't watch it live on the 24th, here's a brief video recap of our Birthday Party at the Hilton Bentley in Miami!

How awesome is this birthday wish?



Kim is such a pro in front of the cameras!



And of course, she has the greatest fans.



Thank you to everyone who came out to party with us!

Maybe you didn't make it to the gym this Fitness Friday, but you can still get your cardio on when you hit the club tonight. Health club? Night club? Take your pick! Did you know that dancing burns up to 300 calories per hour? True story! Here are a few tips to help you get the most out of your crunk choreography!

- Suck it in; keeping your stomach pulled inward while you dance will actually tone and tighten your core.

- Do some leg work! Don't just lean back all night, get your feet moving! Even a basic step-touch will help define your calves and thighs.

- If you decide to have a drink, stick to cocktails that have only one mixer, preferably club soda which, unlike tonic water, has no calories.

- A mad dash to the dollar menu might be your typical 2am ritual, but if you plan ahead, you can enjoy a healthier snack on the ride home

Now you can really work it out on the dance floor! Be safe and have a great weekend!

Thanks to all of you, we had a lovely first Birthday! Our party at the Hilton Bentley in Miami was a total blast! From our fab DJ to our fierce co-host, every part of the event could not have been better! A special congratulations to the lovely ladies who earned fabulous party favors with their impressive birthday wishes. If any of you have pics from the event, be sure to send them to TheCorner@shoedazzle.com. Show us your best beach party attire, and you could be featured on the blog or on our FaceBook Fanpage And while you're at it, don't forget to tell your friends to become FaceBook fans! When we reach 60,000 fans, we'll donate 1,000 pairs of shoes to The Cinderella Project and DonateMyDress.org. You've helped make our first anniversary unforgettable; here's your chance to make prom unforgettable for 1,000 deserving young ladies!

Much love and many thanks,

ShoeDazzle

I've asked around, and my trainer friends seem to agree that lunges are the best, quickest, and coolest leg workout you can do. We all know that high heels work your calves like a ranch hand, but if you want a total-leg workout that'll heighten the hottness of your favorite ShoeDazzle shoes, lunges are the way to go!

-Targeted exercises, like the leg press, only work part of your leg. Lunges get it all: the front, the back, the side. Why not get the most for your effort?

-Don't trip! Lunges help improve balance and agility. They'll probably come in handy when you're stomping around in 6-inch, platform stilettos this weekend.

-In addition to glamming your gams, lunges tone and firm your bootylicious assets.

-Google it; if you do lunges incorrectly, especially with weights, you can actually do more harm than good. Ask a trainer or check online. Just make sure you're doing your lunges right and they'll do you right in return.

The ladies who lunge look fabulous and fit! Join us!